"Alex and Ani is an American ecoconscious jewelry and accessories company, founded by Carolyn Rafelian. Carolyn learned the craft of jewelry-making as an apprentice to her father, and creates designs that reflect sacred symbols of empowerment........" "The company used data gathered from the Facebook pixel on its website to create a Custom Audience of people who visited the Alex and Ani homepage, as well as its Charity by Design page. It then targeted its campaigns to a lookalike audience based on this Custom Audience." I love Alex and Ani bracelets and as stated above many of the charms on the bracelets are from a variety of initials, Breast Cancer ribbons, gem stones and many more. Facebook allows you to see their new upcoming bracelets through ads and as many Alex and Ani lovers like me see those and want to buy them. I believe that this is a perfect way to advertise something because it shows the products and allows people to think or actually buy them.
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